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Safe Rx Elects Robert C. Falkenberg to Board of Directors

Safe Rx Elects Robert C. Falkenberg to Board of Directors

Safe Rx Elects Robert C. Falkenberg to Board of Directors

Falkenberg brings decades of experience in managed care, supporting company growth in dispensing market


GREENWOOD VILLAGE, Colo., Jan. 25, 2022 Safe Rx, a company on a mission to fight America’s opioid epidemic and drug abuse with its award-winning locking prescription vial (LPV®), today announced that Robert C. Falkenberg, former CEO of UnitedHealthcare of California, has joined the company’s board of directors.

“We’re pleased to welcome Rob onto our board of directors.  His decades of experience in the payor world will have tremendous benefits for Safe Rx,” said Milton Cohen, president and CEO of Safe Rx. “Rob’s vision and passion will help strengthen our fight against the opioid epidemic and supports our commitment to creating safer homes for families across the country.”

Mr. Falkenberg brings over 35 years of experience as a managed care executive, having spent the last 20 years with UnitedHealth Group. He served as the CEO of UnitedHealthcare of California from 2016 to 2021 and CEO of UnitedHealthcare of Ohio from 2006 to 2016, leading the company’s efforts to improve the health and wellbeing of members, and modernizing care in each state. Previously, he served in roles at Aetna, MassMutual, Sloans Lake Managed Care and Wellpoint Health Systems.

“The opioid crisis is getting worse and continues to impose huge costs on the U.S. healthcare system,” said Falkenberg. “I’m excited to join an organization dedicated to raising awareness of the role safe medication storage plays in fighting this crisis and look forward to helping Safe Rx bring locking prescription vials to health organizations, pharmacies and ultimately family medicine cabinets across America.”

Driven by his mission to “Improve your Health, Improve your Life,” Mr. Falkenberg continues to be an active investor, advisor and board member within the healthcare industry. Falkenberg holds an MBA from Loyola College Maryland and a bachelor’s degree in Business Administration from Towson University.


About Safe Rx
Safe Rx Locking Prescription Vials (LPVs®) keep medicine from falling into the wrong hands. Physician-developed, teen- and child-resistant, and senior-friendly certified, Safe Rx LPVs are a simple, safe storage solution. They use a combination lock to protect individuals, families, and communities from accidental pediatric poisoning and intentional pill theft, and drug abuse. For more information, please visit WWW.SAFE-RX.COM.